Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting

Abstract

The following is a conceptual paper, reflecting on the author’s own experiences whilst lecturing in marketing at London universities and, as a marketing professional. In addition, it provides current, supporting academic literature with the aim of stimulating further thinking and discussion. Finally, the paper offers suggestions for future activities that could be implemented in order to further address some of the issues raised