Magnetic field and momentum dissipation are key ingredients in describing
condensed matter systems. We include them in gauge/gravity and systematically
explore the bottom-up panorama of holographic IR effective field theories based
on bulk Einstein-Maxwell Lagrangians plus scalars. The class of solutions here
examined appear insufficient to capture the phenomenology of charge transport
in the cuprates. We analyze in particular the temperature scaling of the
resistivity and of the Hall angle. Keeping an open attitude, we illustrate weak
and strong points of the approach.Comment: 30 pages, 2 figures, Version to appear in JHE
