Identifying limits of the product service system theory and the implications for innovation : international video entertainment company

Abstract

Servitisation can be an attractive prospect to organisations looking to diversify, or add value to, existing products. Servitisation literature and theories of radical and sustained innovation were reviewed and six key areas of benefits of moving towards a service model were identified. Cross-case comparison was conducted over four international media entertainment companies, triangulated with an expert interview, to begin to identify limits of current trending theories in these domains and areas. One additional area of benefit was identified and areas for further research are scoped