This paper reports econometric estimation of brand level demand (AIDS) elasticities for regular carbonated soft drinks using Information Resources, Inc. panel data. Own and cross price elasticities are used to measure actual and hypothetical market power that would arise from potential mergers or collusive pricing arrangements.Demand and Price Analysis, Marketing,

Cotterill, Ronald W.

Langan, Glenn E.

English

Research Papers in Economics

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Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks

Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks

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Research Papers in Economics