Análisis del consumo de cerveza en el área metropolitana de Monterrey: Un modelo de respuesta censurada

Abstract

This study analyses the effect of household income and socioeconomic composition on household expenditure on beer. Tobit models are used in order to capture the response on the magnitude of beer purchases as well as the behavior of non-purchasing households. The results indicate, without regard to income segment, that household income and education of the household manager determine beer consumption and have a greater effect on potential consumers.