CORPORATE SOCIAL RESPONSIBILITY ON THE INTERNATIONAL AREA. PRESENT DEVELOPMENTS IN ROMANIA AND BULGARIA

Abstract

Corporate Social Responsibility is no longer an object of novelty in literature or the business sector. The practices in this matter have became a new area of activity expansion and a new way that companies use to strengthen their image, consumer appreciation and even employees motivation. The present paper proposes an analyses of the literature, a comparative study and a summary of the international organizations view on the matter.Country report of social responsibility; Theory Development; Corporate Social Responsibility (CSR)