PROFIT ORIENTATED OR CULTURAL PROTECTIVE? SC ELECTRECORD SA- CASE STUDY

Abstract

The economic environment includes all factors that influence the economic capability of the company to compete and perform in its activity field. In this paper we analyzed, on a real company, the economic evolution correlated with the technical up-grade over the time and sales. A company does not function on its own, but in an environment, whether local, national or international. Competitiveness, from a profit viewpoint, is only a small part of what it really means and does not offer the certainty of a good long term evolution. There are other aspects that need to be taken into consideration. For that reason, we have taken a look over the context and the international trend in that particularly activity field. Our purpose has been to conclude whether the company has a general context approach or only a local one, baring that fact that the world trend affects local evolutions.technology, analysis, company, market, competitiveness