CONSIDERATIONS ON SOCIAL MARKETING IN ROMANIA

Abstract

Social marketing, a concept that has only recently reached its maturity, it’s starting to win ground in Romania as well, although it is many times used clumsily or confused with other concepts that are similar either from a phonetically point of view, either from the point of view of the ways of implementation. Therefore, the purpose of this article is to present briefly, from a theoretical point of view, this concept, to present the elements that distinguish it from the other branches of marketing and to present examples of good practice in its implementation abroad in order to be able to finally point out the concept of social marketing in Romania.social marketing, social media marketing, consumer behaviour, social campaigns