An Approach to Corporate Social Responsibility (CRS) in the New European Higher Education Area (EHEA). The Case of Marketing Studies

Abstract

This paper reveals the results of an exploratory analysis about Ethics and CSR courses at Spanish Universities, particularly focusing on Business Schools. The present study focuses on undergraduate and postgraduate studies (including Masters) related to marketing. The aim of this study is to outline the importance of CSR and its possible integration in the new Business Studies, adapted to the EHEA.Corporate Social Responsibility (CSR); European Higher Education Area (EHEA); Business Studies; Marketing