STUDY ON THE IMPORTANCE OF CASH FLOW ANALYSIS BASED ON RATES IN THE FINANCIAL DECISION MAKING PROCESS

Abstract

Cash flow is the most viable source of information for managers, and its interpretation is one of the most important objectives of the management team to acquire the desired efficiency. This paper highlights the importance of correct interpretation of cash flow and using results cash flow’s analysis using financial rates.cash flow, cash flow rates, decision making process, the real financial position, external sources of funding