CLASSICAL LASSICAL AND BEHAVIOURAL FINANCE IN INVESTOR DECISION

Abstract

Conceptual model of individual investor behavior presented in this paper aims to structure a part of the vast knowledge about investor behavior that is present in the finance field. The investment process could be seen as driven by dual mental processes (cognitive and affective) and the interplay between these systems contributes to bounded rational behavior manifested through various heuristics and biases. The investment decision is seen as a result of an interaction between the investor and the investment environmentinvestor behaviour; financial decisions making; cognitive modelling,;sentiments; market efficiency