At the conference in Taupo last year, I identified 12 critical issues confronting agriculture that needed to be managed so that we continue to earn a first world living as a nation from the produce off the land. This year I want to discuss two issues related to improving the effectiveness of grassland technologies that will assist in addressing several of the issues listed above: 1. The feed barrier challenge and options to address it, and 2. Marketing of grassland technologies for improved production and productivity.</jats:p