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公益事业在社交网络上的传播解读
Authors
刘琦婧
彭靖佳
Publication date
1 January 2010
Publisher
Abstract
SnS平台一经面世就吸引了众多用户,同时,它卓越的传播效果也为ngO(非政府组织)提供了宣传自我,扩大影响力的途径。ngO从传统的线下传播到交互式的线上传播,其传播影响力大大增强,网聚了社会新生代的力量。本文以绿色和平组织在人人网上的公共页面为例,从传播学视角解读SnS平台上ngO的传播特色
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Last time updated on 16/06/2016