A Study on the Information Channel Differentiation in Terms of Consumptive Behavior in Rural Tourism——The Case Study of peripheral Rural Tourism in Changsha City
乡村旅游消费行为在不同信息渠道中的分异状况,是一个值得关注的问题。通过对以抽样方法获得的长沙市居民乡村旅游消费行为的丰富基础数据,按照信息渠道分群统计分析,发现在出游方式、交通方式、停留时间、出游频次、住宿选择上信息渠道分异明显;在出游距离上表现出信息渠道的同一性;在花费水平上表现出信息渠道分异与同一性并存特色。The information channel differentiation in terms of consumptive behavior in rural tourism deserves special concern.Analyzed in the light of information channel group and based on the rich basic data obtained from sampling investigation about rural tourism consumptive behavior of Changsha residents,this paper explores the obvious differentiation in the aspects of travel modes,traffic modes,duration of stay consumption level,travel frequency and accommodation choice,explores the obvious identity in the aspect of travel distance;explores the feature of the coexistence of differentiation and identity in the aspect of consumption level.湖南省社科基金重大项目(07ZDA05
