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从营销学角度探讨厦门老字号品牌的维护和提升
Authors
庄思薇
Publication date
1 January 2009
Publisher
Abstract
面对市场竞争,厦门老字号品牌遭遇严峻的挑战。本文从市场营销角度探讨厦门老字号品牌老化的原因和品牌管理思路
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Last time updated on 16/06/2016