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竞技体育在企业促销中的优势探析
Authors
刘志坚
陈少坚
Publication date
1 January 1999
Publisher
Abstract
随着竞技体育走向市场,竞技体育更有可能通过自身价值的开发和运用来促进其持续发展。与此同时,它还创造和产生了许多新的市场机会,为企业的市场开拓提供了十分有效的促销手段,迎合了企业现代促销的需要。具体表现为:首先,竞技体育有较强的观赏性,并能激发人们强烈的民族情感,因此吸引着众多的“体育迷”。这就使得企业能够利用竞技体育,在人们了解和欣赏竞技体育的同时,把企业及其产品展现在
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Last time updated on 16/06/2016