Research on Customer Churn Prediction Model for Telecommunication Enterprises

Abstract

随着移动通信行业市场的繁荣发展,中国移动、中国联通、中国电信这三家老牌电信运营商之间的“三国演义”愈演愈烈。近年来,移动运营商一方面饱尝“价格战”之痛,另一方面也面临着不断攀高的营销成本支出。因而各移动运营商都开始考虑,如何从追求规模为主的发展模式向规模效益兼顾的发展模式转变。而实现这一转变的关键就是对用户流失率的控制,因此客户流失预测成为电信行业关注的一个重要问题。以传统统计学方法和人工智能方法为基础,电信行业客户流失预测取得了不少的研究成果,但仍存在数据来源众多、数据属性关系复杂、类别数量不平衡分布等特点。而现有的关于流失预测研究方面还缺乏一套科学的、系统的理论框架和方法体系,现有的基于单...With the prosperity and development of the mobile communications industry market, the competition among the three mobile operators which are China Mobile China Unicom and China telecom becomes intensified. In recent years, mobile operators have suffered the pain of the “price war”, on the other hand they also faced with constantly rising marketing costs. Thus, all mobile operators have begun to co...学位:工学博士院系专业:信息科学与技术学院自动化系_系统工程学号:2322008015056

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