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Customer Relationship Management System Design and Implementation

Abstract

在我国加入了WTO之后,各大银行所要面临的压力也变得越来越大,进而以客户为中心的销售经营理念已经成为各大银行营销的模式,在这种情况下,各大银行相继将客户关系管理(CustomerRelationshipManagement),也就是我们经常提到的CRM引入各自的银行业务处理中。所谓的银行客户信息管理系统就是指在银行的运营环境中管理全行客户资料以及挖掘潜在客户的计算机应用系统。银行客户信息管理系统已经成为银行迅速发展不可缺少的一个环节。本文从银行客户关系管理系统的总体设计着手,结合我国银行客户关系管理系统的具体实际情况,设计实现了银行客户关系管理系统。首先对研究银行客户关系管理的背景、意义做了简...In China's accession to the WTO, the major banks have to face the pressure to become more and more, and then a customer-centric sales philosophy has become the major banks marketing model, in this case, the major banks have customer relationship management, this is what we often referred to CRM) into their respective banking processing. The so-called bank customer information management system ref...学位:工程硕士院系专业:软件学院_工程硕士(软件工程)学号:X201023034

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