伴随区域经济迅速发展，我国报业呈现出向区域化发展趋势。明显的标志是区域经济报道在报纸上蔚然成风、地方报纸从内容到发行逐渐向所在区域周边城市扩张。2003年7月，由上海文新集团、浙江日报、新华日报合资控股的《东方早报》正式出版发行，并被业内称为我国第一份区域报纸。报业向区域化迈进，是在地方报业市场竞争异常激烈、区域经济一体化的背景下，适应报纸自身发展规律做出的必然选择。时隔两年，《东方早报》的区域化定位与受众本地化的矛盾，使其报道内容早已背离了初衷，实际成为上海的报纸；而《广州日报》《南方日报》始终坚持扩展在珠三角的影响力，已经取得了巨大成功。究竟报业区域化发展的原因是什么？区域报纸如何架构面向...With the fast development of regional economy, the newspaper industry in our country has been diversified, as a manifestation of which more and more reports on regional economy have been printed on the newspapers and local newspapers have been expanding not only in their contents but also in their covering markets. In July 2003, Dongfang Daily came into being with Shanghai Wen Xing Group, Zhejiang...学位：文学硕士院系专业：人文学院新闻传播系_新闻学学号：20023204
