Abstract The newspapers industry in Taiwan has been growing vigorously, with the private-owned newspapers increase significantly in particular. Now the private-owned newspapers are playing very important roles in Taiwan. To survive the fierce competition, these publishers are trying their best to attract readers and expanding their influence. Vital to leave a good impression upon the readers,...学位：文学硕士院系专业：人文学院新闻传播系_新闻学学号：20033200
