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A Steel Trade Enterprise’s Business Strategy Choice under the New Situation

Abstract

自2010年始,中国钢铁市场的供应格局和所处环境开始发生根本性的转变。面对这些变化,各大钢厂也纷纷调整经营模式,缩短供应流程,压缩钢铁贸易企业的生存空间。而身处产业链中段的钢铁贸易企业面对“销售额不断增加、利润却一直下滑,由暴利时代步入微利时代甚至负利时代”,除了继续“从钢厂订货,备货建仓,或从市场进货,寻觅下家”这一传统的现货市场中拼杀驰骋之外,也已开始了新的征程。 本文中的钢铁贸易企业(以下简称A钢贸企业)有数十年的钢铁流通从业经验。在上述背景下,近几年,A钢贸企业正从单纯的贸易商向现代供应链流通服务型企业转型。本文从战略层面上对A钢贸企业的转型方向和措施展开了探讨。 本文共分为四章,...Since 2010, the market supply structure and the environment of China steel market have been changed substantially. Facing these changes, major steel mills have adjusted their operation model in succession, such as shortening supply link, narrowing the living space of the steel trade enterprise. Located in the middle part of the industry chain, the steel trade enterprises face the problem of “Sales...学位:工商管理硕士院系专业:管理学院高级经理教育中心(EMBA项目)_高级管理人员工商管理硕士(EMBA)学号:X200815623

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