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Analysis and Assess of TK Center's Strategy for Business Turnaround

Abstract

对创业期企业或处于发展新阶段的企业来说,战略的选择和转变是关乎组织能否生存的重要议题。谁能认清行业形势,构建核心竞争力,培育出企业独有的战略资源,谁就能在市场中站稳脚跟,赢得先机。如何在复杂多元且持续改变的环境中筛选有价值的信息,确立组织运行框架,是初创企业或企业发展到新阶段必须解决的首要问题。 本文以竞争战略理论为基础,以案例形式描述了TK公司从某大型飞机维修企业的职能部门向一家独立运营公司的转变,并着重分析在转变过程中TK公司如何分析其面临的内外部环境,并在此基础上如何确立并构建企业的竞争战略。TK公司所在的民航维修培训行业在国际上已是成熟产业,但在国内仍处于发展阶段,目前已进入壁垒...For startup companies or companies in a turnaround stage, strategy is the key factor of survival. Only those who have a clear understanding of the industry, core competency and a unique strategic resource will have a chance to succeed. With the economy and business competition constantly changing, for young enterprises, the top priority is to filter out irrelevant information and focus on valuable...学位:工商管理硕士院系专业:管理学院工商管理教育中心(MBA中心)_工商管理硕士(MBA)学号:1792009115087

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