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Business Model Innovation of Mobile Payment

Abstract

移动支付是一项富有潜力的移动通信增值业务。它将作为现金支付和信用卡支付的有益补充,丰富现代人的消费支付工具。虽然,中国早在2000年就开始了移动支付业务的尝试推广和试运营,但由于诸多客观以及主观的原因,移动支付这项业务一直未获得与移动通信其他增值服务一样强劲的发展势头。一方面是如火如茶的手机用户增长,另一方面是悄无声息的手机支付市场的尴尬。 在中国诺大的移动通信市场中,如何将移动支付这块诱人蛋糕尽可能做大?本文先是介绍了移动支付的基本概念、发展历程,通过分析归纳韩国移动支付业务的发展成功经验,为我国的移动支付发展提供一个可借鉴的模式。通过分析影响移动支付发展的各因素,归纳出阻碍移动支付发展的...Mobile payment, a potential value-added service for mobile telecommunications, is considered to be extension of cash and credit payment so as to provide alternative for modern people’s payment habits. Soft operation of mobile payment had ever been undergoing in as early as year 2000, however, the business development has never gone as well as some other value-added services. It is a reality that t...学位:工商管理硕士院系专业:管理学院工商管理教育中心(MBA中心)_工商管理硕士(MBA)学号:20041502

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