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A Study on Sustainable Development of Public Comprehensive Hospitals —A Case Study on Constructing the Core Competitiveness of Xiamen A Hospital

Abstract

医疗服务市场的对外开放,医疗卫生行业改革的继续深入,使得医疗行业竞争日趋激烈。核心竞争力是医院持续发展的动力,医院只有迅速提高其核心竞争力,才能在激烈的市场竞争和持续的深化改革中求得生存和发展。本文分为四章,第一章介绍了研究背景、研究意义、研究方法和研究思路。第二章,对核心竞争力的内涵与外延进行了文献研究,其中包括核心竞争力的概念、特征、分析和培育方法以及医院核心竞争力的内涵和特殊性、医院价值链分析等。基于对核心竞争力的理论研究,本文紧密围绕A医院如何在市场竞争中发展并保持持续竞争优势这一研究内容,采用问卷调查、访谈、资料收集等方法对A医院的发展环境进行了调研,第三章,用五力模型和价值链模型等...Along with the opening up of the medical service market and the in-depth reforming of medical and health sector, competition is becoming increasingly fierce. The core competitiveness is the driving force for sustainable development of the hospital. Only when the hospital rapidly enhances its core competitiveness can it survive and develop in such a fierce competition and under such a sustainable i...学位:工商管理硕士院系专业:管理学院高级经理教育中心(EMBA项目)_高级管理人员工商管理硕士(EMBA)学号:X20051508

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