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The Government Crisis Communication Strategies and Effect Analysis: A Case Study of the Xiamen BRT Explosion

Abstract

当今社会,自然灾害、事故灾难、公共卫生事件和社会安全事件等突发事件频发,这些突发事件往往会造成严重社会危害,同时,也在不断考验着政府应对突发事件的能力,因为突发事件一旦处置不恰当,便会酿成危机。因此,如何科学、有效地处置突发事件,已成为展现我国政府行政能力的一个重要方面,同时也是政府工作的一项重要内容。 本文在情境式危机传播理论(SCCT)的框架下,以厦门BRT爆炸事件为例,采用内容分析法作为主要研究方法,辅以文本分析,用以探究政府在厦门BRT爆炸事件中所处的危机情境,所采取的危机沟通策略及其沟通效果,以期结合此次事件的经验教训,对新媒体环境下政府如何有效进行危机沟通、重塑组织形象这一问题提...In today's society, emergencies occur frequently, such as natural disasters, accidents disasters, public health ,social security events and so on .These incidents often can cause serious social harm, at the same time, also in testing the government's ability to respond to emergencies, because once the emergency is not handled properly, that will lead to the crisis. Therefore, how to dispose the em...学位:文学硕士院系专业:新闻传播学院_传播学学号:3192011115290

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