大中型客车企业有着多、散、小等行业特征，但近十年来行业的市场集中度明显提高。而行业龙头金龙汽车却徘徊在25%左右的市场份额，面临增长乏力、竞争力下降、净利润率下滑等问题。相反，宇通的市场份额由13%稳步扩大到28%，一举超越了金龙，且其毛利率和净利润也远高于金龙及行业水平。作为目前大中型客车市场的双寡头，金龙和宇通的市场表现和财务表现为何却有如此大的差异？ 本文结合了财务分析与战略管理，运用了财务分析工具、波特的五力模型、价值链、PEST和SWOT分析等分析方法，研究客车行业、金龙和宇通的财务比较，及金龙汽车的发展战略研究。拟作为企业提升业绩的参考建议。 本文共分为五个部分：第一章综述了选...In the past decade, the market share of heavy bus industry was concentrating from many small manufactures. However, as the elder leader, King Long Motor Group only kept in 25% of market share without increasing, and was facing many problems such as weak growth, less competitive and less net profit. On the contrary,Yutong Bus Company got more market share from 13% to 28% and defeated King Long, its...学位：工程管理硕士院系专业：管理学院_工商管理硕士(MBA)学号：1792010115100
