We propose a simple extension of the electroweak standard model based on the
discrete S3 symmetry that is capable of realizing a nearly minimal
Fritzsch-type texture for the Dirac mass matrices of both charged leptons and
neutrinos. This is achieved with the aid of additional Z5 and Z3
symmetries, one of which can be embedded in U(1)B−L. Five complex scalar
singlet fields are introduced in addition to the SM with right-handed
neutrinos. Although more general, the modified texture of the model retains the
successful features of the minimal texture without fine-tuning; namely, it
accommodates the masses and mixing of the leptonic sector and relates the
emergence of large leptonic mixing angles with the seesaw mechanism. For large
deviations of the minimal texture, both quasidegenerate spectrum or inverted
hierarchy are allowed for neutrino masses.Comment: 11pp, 2 figures. v2: vev alignment addressed, additional analysis
performed; to appear in PR