We derive the absorption cross section of a minimally coupled scalar in the
Lifshitz black hole obtained from the new massive gravity. The absorption cross
section reduces to the horizon area in the low energy and massless limit of
s-wave mode propagation, indicating that the Lifshitz black hole also satisfies
the universality of low energy absorption cross section for black holes.Comment: 13 pages, 1 figure, version to appear in EPJ