The flavour messenger sectors and their impact on the soft SUSY breaking
terms are investigated in SUSY flavour models. In the case when the flavour
scale M is below the SUSY breaking mediation scale M_S, the universality of
soft terms, even if assumed at M_S, is radiatively broken. We estimate this
effect in a broad class of models. In the CKM basis that effect gives flavour
off-diagonal soft masses comparable to the tree-level estimate based on the
flavour symmetry.Comment: 24 pages, 3 figures. v3: minor changes in the text, typos corrected,
version accepted for publication in JHE