Do consumers really know if the price is right ?  Direct measures of reference price and their implications for retailing

Chambre de Commerce et d'Industrie de Paris, 78 - Jouy-en-Josas (France). Groupe HEC; Dreze, Xavier; Vanhuele, Marc

Do consumers really know if the price is right ? Direct measures of reference price and their implications for retailing

Authors: 78 - Jouy-en-Josas (France). Groupe HEC Chambre de Commerce et d'Industrie de Paris
Xavier Dreze
Marc Vanhuele
Publication date: 1 January 2000
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Abstract

SIGLEAvailable from INIST (FR), Document Supply Service, under shelf-number : DO 7327 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueFRFranc

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