Directed by Sut Jhally.In an update of her Killing Us Softly series, Jean Kilbourne takes another look at how advertising affects ideals of femininity. The film uses a range of new print and television advertisements to examine gender stereotypes -- images and messages that often reinforce unrealistic perceptions of beauty, perfection, and sexuality. Killing Us Softly 4 urges a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence. Sequel to: Killing us softly (1979), Still killing us softly (1987), and Killing us softly 3 (2000)