[Excerpt] It\u27s said that money is the mother\u27s milk of politics. But cash isn\u27t all there is to it. By 1992, my local had achieved the lofty status as the No. 2 local union in raising dollars for the Active Ballot Club (ABC), the United Food and Commercial Workers\u27 equivalent of the AFL-CIO\u27s Committee on Political Education (COPE). Most of the money we raised for our candidates was spent on television ads and other slick media. Because we had never conducted a grassroots voter registration education get-out-the-vote campaign before, I question whether dollars spent on media actually motivated our members to go to the polls
