Encouraging the perceptual underdog: positive affective priming of nonpreferred local–global processes

Abstract

Two experiments examined affective priming of global and local perception. Participants attempted to detect a target that might be present as either a global or a local shape. Verbal primes were used in 1 experiment, and pictorial primes were used in the other. In both experiments, positive primes led to improved performance on the nonpreferred dimension. For participants exhibiting global precedence, detection of local targets was significantly improved, whereas for participants exhibiting local precedence, detection of global targets was significantly improved. The results provide support for an interpretation of the effects of positive affective priming in terms of increased perceptual flexibility