The features and the content of obtaining financial and economic business education in an innovation-entrepreneurial university in the conditions of digital transformation of Ukrainian economy are investigated in the article. The components that determine competitiveness of higher education institutions of economic profile are analyzed. Modern original disciplines that should be included in educational master’s programs are specified. It is substantiated by studies that vocational qualification according to the economic profile reflects the correlation of the employee’s quality with the requirements of the post of economist.
Using a competent approach, author’s wording of general and professional competences is mastered by student in studying on economic educational programs. It is determined that among the acquired general economic competencies can be considered: ability to perform socio-economic diagnostics of phenomena, processes, enterprises, territories; ability to entrepreneurship, develop and manage projects, justify decisions, identify initiatives, work as a team and interpersonal skills. Basic competent qualitative characteristics that want to see a stakeholder in a young economics major who graduated from an innovation-entrepreneurship university are considered. Authors have expressed opinion that these competencies are: ability to solve team problems, ability to produce ideas, mastery of digital competencies, ability for self-criticism, spirit of entrepreneurship
