The aim of this research is to understand the strategies being currently adopted and those which can be adopted to increase operating efficiency in an organisation. The research includes the background and SWOT analysis of the organisation to better understand the business environment. The scope of the research signifies the areas that have been investigated in the research to answer the question asked in the aim. These areas include relative advantage, customer analysis and management of human resources. These areas are explained in detail in the literature review which gives useful insight into the business strategies of the organisation. After the literature review, information regarding the method adopted to conduct the research and why it is adopted is discussed. A results section shows all the information obtained and graphs prepared from conducting the surveys and interviews. These are further analysed in detail in the discussion that follows
