This paper examines the tactics used by the Showmen's Guild of Australasia in successfully lobbying for the development of a distance education program for their children. The Guild is considered to be a 'marginalized' group, meaning members have less access to wealth, power, and status. Since 1930, members of the Showmen's Guild and their families have traveled from town to town providing agricultural and equestrian shows. Despite the diversity of backgrounds and experiences among people connected with the show circuit, the Guild is highly organized and has been politically active. Informal sanctions have been effective in enforcing group discipline and in presenting the image of a single body of opinion. In addition, investment in sophisticated machinery and technology has resulted in show people having the financial resources to buy homes and have a political voice via more 'normalized channels'. Although members learn early that they are a marginalized group and are perceived as different from the mainstream, the group maintains close ties and often celebrates its difference. Implications for educational program development center on the goals of educational programs designed for disadvantaged groups, and the status of other marginalized groups and their efforts to contest their marginalized status. (LP
