When influential Australian wine judge and critic James Halliday describes an Australian 2008 Shiraz as 'an undoubtedly full-bodied wine, with a peacock's tail display of blackberry fruit, dark chocolate and vanillin oak, and with impeccable balance and line, the finish subtle' (Dan Murphy's, 2011, October, p. 7) he endeavours to capture its essence in prose. The use of such expressive and evocative language is intended to conjure visual, emotive and synaesthetic perceptions from his audience. This chapter explores the bond between metaphorical language and wine discourse in the specialised genre of wine tasting notes
