[Abstract]: Over the past decades, a trend towards environmental concern has been measured in general
population samples. Natural resource management is a complex area in which multiple
stakeholders compete for their different views to be heard. Different entities and natural areas
must also compete with each other for access to resources such as funding for research and
management. This paper describes the natural area management preferences of three samples
(general public, environmentalists and farmers) based upon their intrinsic and instrumental
values. A cluster analysis of the combined sample shows that while some clusters indicated
strong and opposing management preferences, most respondents indicated a mid-range position.
Respondents from all samples held the same level of conservation or use preferences regardless
of whether the area was a forest or a wetland, but some differences were shown towards
endangered species
