With the rapid adoption of social media, people are more habituated to utilize the images and video for expressing
themselves. Future communication will replace the conventional means of social interaction with
the video or images. This, in turn, requires huge data storage and processing power. This paper reports
a compression/decompression module for image and video sequences for the cloud computing environment.
The reported mechanism acts as a submodule of IaaS layer of the cloud. The compression of the
images is achieved using redundancy removal using block matching algorithm. The proposed module had
been evaluated with three different video compression algorithms and variable macroblock size. The experimentations
has been carried out on a cloud host environment by using VMWarework station platform.
Apart from being simple in execution, the proposed module does not incur an additional monetary burden,
hardware or manpower to achieve the desired compression of the image data. Experimental analysis has
shown a considerable reduction in data storage requirement as well as the processing time.Web of Science39444243