The emergence of a retail payment system in the 21st century: M -payment

Abstract

The purpose of this study is to investigate consumers’ adoption of m-payment using the sensemaking adoption approach. Contrary to the classical and well known adoption models, the sensemaking adoption approach puts individuals at the center of the adoption process. Individuals mentally frame their relationship with the technology to be adopted. In essence, sensemaking adoption approach considers attributes linked to the adopters’ characteristics (identity construction and social perception); the adopters’ shopping environment (enactive of sensible environment and retrospective); and it examines the potential benefits that the new technology might generate (ongoing process and plausible benefits). The consumer adoption of m-payment is assessed in this study in light of some dependent measures including intention to use, trust, perceived risk, and perceived benefits. ANOVA is used to assess the differences among consumers who are willing to adopt m-payment based on the dependent measures. The results indicate some significant differences among the dependent measures when participants consider m-payment adoption in light of sensemaking attributes. In essence, consumers’ intention to use m-payment, their trust in m-payment, and their perception of m-payment benefits are significant when they attempt to make sense of environmental factors and the benefits linked to its usage. In other words, consumers are likely to adopt m-payment when the benefits and environmental factors linked to this method of payment can be mentally assessed