MM 2005ABSTRACT
The relationship between South Africa and China has grown in all areas
including tourism since 1998. China is considered to be one of its core
source tourism markets. However, a recent decline in arrivals from China
means there is a need to understand the nature of South Africa as a
tourist destination for Chinese.
The aim of this study was to explore successes and challenges of the
current South African tourism situation for the purpose of promoting South
Africa in China.
We conducted non-structured and semi-structured interviews with people
involved in the industry; colleted data from South Africa Tourism surveys
and reports; and then interpreted the results, using content analysis.
We found five successful factors and seven challenges. The research
identified crime and prices as areas of concern, about which we made
some recommendations
