Using User Groups and Discussion Boards for fully-online mature students to debate emotive subject of Globalisation

Abbasirad, K

Hopkins, D

Mallia, M

English

Bournemouth University Research Online

Student-led Online Debate, using Work Groups (myBU)eLearning team, the Business SchoolSOLUTION PROBLEM • myBU ‘Groups’ using emotive subject of Globalisation• Distance Learning / eLearning: Geographically disparate students studying, but not working, • Students split equally into ‘Groups’ with specific approach to the question of Globalisation :• ‘Pro-Globalisation’ Work Group • ‘Anti-Globalisation Work Grouptogether.• Increase student experience and satisfaction through ‘Group’ work.• Need to ‘engage’ Student with activity that will • ‘Audience’ Work Group• Defined ‘Private’ work areas for each Group before working in ‘Open’ Discussion Board, where academic-increase understanding of Marketing as well as increase ‘Community’ spirit with fellow Students.managed Discussion and ‘considered arguments’ occur.• Quick to set-up, brief explanation to students, easily understood and effective deployment using myBU.Example: iBAM / International Marketing Management (Tutor: M.Wincott)• Online resources enable effective timetabling of academic’s time.Activity 1: Activity 2:• ‘Audience’ works in ‘Private Area’ to formulate Question, and posts Question to ‘Public Area’.• ‘Pro-Globalisation’ work • ‘Audience’ works in ‘Private Area’ to formulate Question, and posts Question to ‘Public Area’.• ‘Anti-Globalisation’ work on their response to the Question in ‘Private Area’, then post agreed response to ‘Public Area’.• ‘Anti-Globalisation’ work on their response to the Question in ‘Private Area’, then post agreed response to ‘Public Area’.• ‘Pro-Globalisation’ work in in ‘Private Area’ to formulate response to Pro-Globalisation Answer to Question.• Further debate continues ‘Private Area’ to formulate response to Anti-Globalisation Answer to Question.• Further debate continues OUTCOME based on above Questions and Answers.based on above Questions and Answers.• Students practice Effective Communication within their Group, as well as between Groups who have different (and often very emotive) perspectives.• Imperative the Marketers, operating in a global context, are aware of the arguments ‘For’ and ‘Against’ the subject, irrespective of their own personal view points.• Marketers are able to communicate effectively, have ability to anticipate reactions and counter-balance with considered  response through PR. • Increased interactivity and relationship awareness between geographically disparate students – NSS Feedback

Student-led Online Debate, using Work Groups (myBU).

Abstract

Similar works

Full text

Available Versions

Bournemouth University Research Online