We consider wave propagation in longitudinally periodic media with gain or loss. An extended coupled-waves (ECW) approach and Floquet approach are used to study index and gain (or loss) coupling in periodic media at the first few Bragg resonances by the use of Brillouin diagrams. Phase speeding or slowing that is dependent upon the type of coupling occurs in periodic media. Even and odd resonances display different dispersion characteristics. Several examples of coupling due to multiharmonic periodicities are also covered. Coupling or feedback strength can be continuously varied by changing the relative phase of multiharmonic periodicities