In creative communication, the common parth is a part of humanity's desire to go foward, a vital and interiorised desire. It is the part tracked by intelligence, in which creativity is a trip and the destination is the encounter of truth and beauty. Because, precisely, what creativity intends is to harmonise search and encounter. A voyage throught a new creating intelligence, which now appears in a starring role as dynamising the society of the future. This is no longer the society of knowledge, but the society of knowing knowledge: metacognition. An attractively, confusing baggage in which there is a blend of psychology, epistemiology, hermeneutics, sociological observation and, of course, heuristics
