The purpose of this study was to examine apparel merchandising issues associated with mass customization from the perspective of college students

Campbell, J. R.

Fiore, Ann

Fiore, Ann Marie

Kunz, Grace

Lee, Seung-Eun

The purpose of this study was to examine apparel merchandising issues associated with mass customization from the perspective of college students.This poster is from the 57th Annual Conference of the International Textile and Apparel Association (2000): pp. 1-2. Posted with permission.</p

Digital Repository @ Iowa State University (ISU)

Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place

http://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1060&context=aeshm_conf

Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place

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Digital Repository @ Iowa State University (ISU)