The recent development of high-speed data transmission over wireless cellular networks has enabled the delivery of multimedia broadcasting services to mobile users. These services involve a range of interactions among different system components, including the wireless channel, the network, and mobile devices, making it crucial for the service provider to verify the model, design, and behavior of a new service before it is deployed. However, previous studies have largely relied on network simulations or scaled experiments, and there has been little work on the sort of unified framework for qualityof- service (QoS) assessment, which considers the interactions between components, that we propose in this paper. Accurate models of the wireless channel, the network, and the data processing that takes place on a client device, are integrated within our framework, and allow us to predict several key system metrics and the quality of the video stream as it is perceived by users. Furthermore, different models of system components can be easily plugged in to extend this framework. As an example application, we analyze the performance of the process of decoding scalable videos on mobile devices in CDMA2000 wireless cellular networks