This research investigates how to improve collaborative design performance by the implementation of performance measurement. A Design Performance Measurement (DPM) framework is developed to measure collaborative design performance and identify strengths and weaknesses of a design team during a design process. Additionally, it has been found that decision making efficiency is the most important DPM criteria for measuring design team member’s collaborative design efficiency; delivering to the design brief for effectiveness; ability to clear team goal/objectives for collaborative; decision making skill for management; and ability to deliver design competitive advantage for innovation. These results can be used to conduct a precise and accurate DPM in a design project team during a design process