The study assesses the factors associated with designing a trading website that functions and operates through social media channels as well as through its own independent web infrastructure for optimized performance and self-sufficient marketing.
The aim of the study is to highlight the significance of social media integration in the website development process. An additional objective is to draft a database design for the application development of the trading site.
In order to implement this project, the back-end application was built in PHP using eclipse IDE and the front-end was written using HTML5, CSS and JavaScript.
This study transformed the traditional goods exchange trend to an enhanced way of transaction method by providing online availability for users. The study found out that social media interaction with the web facilitates the reach of potential customers through channels where they usually spend much of their time, such as Facebook, Google+ and Twitter. In addition, interaction of the web with the social media makes accessibility easier for customers or users
