Koneisto International Oy is a trade and brokerage company engaged in foreign trade activities ensuring the circulation of goods between their producers and consumers.
The main research problem I will be working on in my thesis is: What specific marketing strategies can Koneisto International Oy use in order to be more present in international trade market? The topic was chosen under an availability of the company to cooperate with me and their interest in the variety of marketing strategies to possibly use in the company in the future.
With the researched theoretical background I will analyze their current marketing strategies and compare them with further strategies found in the literature in order to come up with those explicit marketing strategies which would bring Koneisto International Oy closer to their goal.
The empirical part of the study will consist of 2 – 5 qualitative interviews with marketing experts. Aim of the interviews will be to answer the question which specific marketing strategies are most suitable for the situation Koneisto International Oy is in.
The target group involves marketing managers and/or teachers and the data will be examined by a content analysis.
In conclusion I will report the most valuable marketing strategies for Koneisto International Oy that come out of the interviews, the theoretical research and the wishes of the company itself
