In this paper we describe our audience study of some career women’s viewing practices of Korean TV dramas in Hong Kong. Using the snowballing method (Brown, 1994) we have conducted individual, in-depth interviews with fifteen Korean TV drama fans in Hong Kong. In our data analysis, we attempt to understand women’s viewing pleasure and the ways in which Korean TV dramas might provide modern working women in Hong Kong with resources to negotiate real life tensions between some deep-rooted,
Confucianist sociocultural values and new, modern working conditions in a rapidly westernizing and globalizing Hong Kong society. Implications for women’s TV drama viewing practices and the (re)production and negotiation of women’s femininities in rapidly modernizing, westernizing and globalizing Asian societies are discussed.postprin
